Life Satisfaction and Compulsive Buying in Brazil: The Mediating Role of Anxiety

Resumen

Este estudio investigó si la ansiedad media en la relación entre la satisfacción con la vida y la compra compulsiva. Se realizó un estudio cuantitativo, no experimental y transversal, con una muestra por conveniencia de 328 adultos brasileños de 18 a 56 años (M = 24,7; DE = 6,33; 51,8 % hombres). Los participantes completaron la Escala de Satisfacción con la Vida (α = 0,85), la subescala de Ansiedad Estado del Inventario de Ansiedad Estado-Rasgo (α = 0,91) y la Escala de Compra Compulsiva de Richmond (α = 0,88). Se llevaron a cabo análisis descriptivos e inferenciales con IBM SPSS 24.0. La mediación se probó con el Modelo 4 de PROCESS, empleando el bootstrapping con 5000 remuestreos. Los resultados mostraron una relación negativa significativa entre la satisfacción con la vida y la compra compulsiva (B = –0,10; p = 0,038), una asociación negativa entre la satisfacción con la vida y la ansiedad (B = –0,21; p < 0,001) y una asociación positiva entre la ansiedad y la compra compulsiva (B = 0,50; p < 0,01). El efecto indirecto de la satisfacción con la vida sobre la compra compulsiva, a través de la ansiedad, fue significativo (b = –0,11; IC95 %: –0,16, –0,05). Estos hallazgos indican que una menor satisfacción con la vida incrementa la ansiedad, que a su vez predice la compra compulsiva. En conjunto, los resultados subrayan la importancia de abordar el bienestar emocional y la ansiedad en personas con baja satisfacción con la vida, a fin de reducir el riesgo de conductas de compra compulsiva.

Palabras clave

compra compulsiva

ansiedad

satisfacción con la vida

motivación

mediación

salud mental

Citas

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