Cómo citar
Carmona Díaz , G. M., Villada Zapata , J., Piñeres , J. D., & Jiménez Leal , W. (2021). Persuasión moral en el marco del posconflicto en Colombia: un estudio sobre la calidad de los argumentos y la experticia de la fuente. Acta Colombiana de Psicología, 24(2), 144-155. https://doi.org/10.14718/ACP.2021.24.2.13

Resumen

En el presente estudio se analiza el impacto de la calidad de los argumentos y la experticia de la fuente en la persuasión moral, así como el cambio de un juicio moral en función de un mensaje persuasivo. La investigación sobre el efecto de la calidad de los argumentos y la experticia de la fuente en la persuasión moral es escasa, a pesar de que las teorías del intuicionismo social, del proceso dual y de las convicciones morales sugieren algunos apuntes al respecto. En este trabajo, para estudiar el impacto de estos dos factores en la persuasión moral, se llevó a cabo un estudio experimental con un diseño factorial 2 (experticia de la fuente) × 2 (calidad del argumento), con la participación de 433 personas. Específicamente, para evaluar el juicio moral y su eventual cambio, se construyó un dilema moral que contrapone los fundamentos morales de daño-cuidado y justicia-reciprocidad en el marco del posconflicto en Colombia. Los resultados muestran que si bien la mayoría de los participantes presentaron resistencia a la persuasión, tanto la calidad del argumento como la experticia de la fuente facilitan la persuasión, pero de forma independiente. Los resultados permiten varias reflexiones sobre las teorías del proceso dual de la persuasión y las teorías del juicio moral.

Licencia

Derechos de autor 2021 Acta Colombiana de Psicología

Creative Commons License
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0.

Citas

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